Digital Marketing Manager

Digital Marketing Manager (80-100%) Switzerland Global Enterprise (S-GE) is the official Swiss organization for export and investment promotion. With a unique global network S-GE supports more than 5500 Swiss companies every year in their international business and helps innovative foreign companies on their way to settling in this respect S-GE has acted on behalf of the Swiss Confederation and cantons since 1927 to ensure strength in the country’s foreign trade and prosperity in Switzerland. As a private consulting and platform organization working on behalf of the Confederation and the cantons with around 200 employees and more than 3000 partners worldwide, S‑GE supports its customers with their international business development in more than 130 countries each year. S‑GE has its own teams (Swiss Business Hubs SBHs) in approximately 45 countries. The Swiss Business Hubs are integrated into the diplomatic missions of the Federal Department of Foreign Affairs (FDFA). For our Zurich office we are seeking a resource to start immediately or on a mutually agreed date: Digital Marketing Manager (80-100%). Your Duties Responsible for creating, implementing and evaluating email marketing activities, including creating CRM mailing lists, segments and customer journeys, as well as supporting continuous optimization of these activities across owned channels. Advising internal stakeholders on email marketing (selection, automation and layout) and on broader campaign management topics including target group strategy, multi‑channel integration and content alignment. Independently managing paid campaigns in collaboration with agencies (concept implementation, monitoring) across all paid, owned and earned channels, ensuring consistent messaging and continuous optimization. Optimizing existing content as well as conversion optimization of campaign landing pages and proactively testing new advertising formats and methods to drive performance. Ongoing performance tracking of all campaigns and deriving concrete recommendations for action. Assisting in the development and enhancement of lead funnels and email sequences, including analyzing and optimizing marketing/lead CRM processes to improve lead quality and conversion rates. Identifying new digital trends, tools and platforms to strengthen brand and customer loyalty. Further developing digital marketing and promotional measures using AI, including marketing automation solutions that enhance personalization, scalability and efficiency. Supporting the Campaign Channel Manager in developing an omni‑channel promotion strategy and mailing architecture, including planning, orchestration and execution of cross‑channel campaigns. Serving as deputy to the Campaigns and Channels Manager when required. Your Profile Completed degree in Marketing Communications or a comparable field. At least 3 years of professional experience in digital marketing or performance marketing and 2 years of project management experience. Proficient in tools such as LinkedIn Campaign Manager, Google Ads and CRM systems (e.g., Microsoft Dynamics). Strong interest in digital trends, marketing technologies and data‑driven marketing. Experience in using new technologies (especially AI, automation, personalization). Independent, structured and proactive working style with a high degree of personal responsibility. Fluency in German (near‑native level) and excellent command of English (C1). Resilient and adaptable with a collaborative, service‑oriented approach. Strong analytical and data‑analysis skills with the ability to translate insights into actionable recommendations. Strong communication and stakeholder management skills with the ability to advise and collaborate effectively across teams and levels. Good project management skills as well as planning and time‑management abilities. Our offer S‑GE is offering a fascinating role at the interface of politics and international business in a modern working environment in the heart of Zurich. S‑GE provides flexible working conditions and promotes a collaborative environment as well as the professional and personal development of its employees. Interested We look forward to receiving your online application alongside your CV in English by 09.10.2025. We are happy to answer any questions you may have. Please be aware that we can only accept your application via our online tool. Employment Type: Full‑Time Experience: years Vacancy: 1 #J-18808-Ljbffr