Consultant (12 months, home-based): CRM Journeys Specialist, Individual Giving, Division of Pri[...]
vor 4 Wochen
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
For every child, hope
The CRM Journeys Specialist is responsible for managing CRM journeys to optimize donor engagement and retention across 16 markets in the EAP, MENA, and ECARO regions. This role supports digital fundraising efforts by designing and implementing CRM strategies that enhance donor experience, maximize lifetime value, and contribute to overall revenue growth. A key aspect of the role involves enabling and empowering regional fundraising teams to leverage CRM tools and insights. This includes building capacity in digital fundraising, improving processes, and sharing best practices to support long-term digital transformation. The ultimate goal is to drive financial sustainability and growth through targeted CRM initiatives, taking the region’s fundraising capabilities and results to the next level.
How can you make a difference?
Scope of Work
The CRM Journeys Specialist is responsible for:
- CRM Strategy and Implementation: Oversee the development, execution, and optimization of SFMC journeys to drive donor upsell and cross sell, retention, and lifetime value across global markets.
- Digital Campaign Support: Collaborate with markets to enhance digital campaigns, ensuring that CRM journeys are integrated effectively to support growth in donor engagement and retention.
- Technical and Strategic Expertise: Advise and support the virtual hub team across various functions (CRM systems, email marketing, content personalization, donor support, analytics) by providing technical and strategic insights to optimize CRM campaigns.
- Capacity Building and Knowledge Transfer: Facilitate the sharing of best practices, templates, and learnings with global markets, helping them strengthen their own CRM-driven digital fundraising programs.
- Performance Monitoring and Optimization: Regularly assess CRM performance metrics and provide actionable recommendations to improve donor loyalty and overall campaign effectiveness.
Main Tasks
- Revisit and orchestrate the current in place retention strategy complementing automated journeys and bulk sends to maximize business goals.
- Retain and upsell more donors to maximize online revenue through email and SMS activation strategy.
- Ensure easy to access reporting of the retention strategy.
- Enable and empower the global UNICEF markets with advanced toolkits, best practices, and training modules to enhance performance results of email and SMS journeys.
Deliverables
- Optimize and Orchestrate Donor Retention and Upsell Strategies through Automated Journeys and A/B Testing: Develop and implement a comprehensive strategy for optimizing donor retention and maximizing revenue through targeted automated email and SMS journeys.
- Establish and Maintain a Robust Reporting System for Retention Strategy: Create and maintain an easy-to-access reporting system that tracks the performance of retention strategies.
- Align Retention Strategies with Paid Media Efforts for Integrated Marketing Impact: Ensure that retention strategies are effectively aligned with paid media campaigns.
To qualify as an advocate for every child you will have…
Education:
- An Advanced University degree is required in one of the following fields: Marketing, Digital Marketing, Social Science, Communication, Fundraising, Business Administration, or another relevant technical field.
- Alternatively, a first-level university degree in a relevant field combined with two additional years of qualifying experience may be accepted in lieu of the advanced university degree.
- Formal certification in Salesforce Marketing Cloud is required.
Experience:
- A minimum of three (3) years of professional experience in Marketing Automation and Journey orchestration.
- Hands-on experience with CRM platforms like Salesforce Marketing Cloud or HubSpot, including creating and managing automated email and SMS campaigns.
- Proven ability to use data for decision-making, including setting up and analyzing A/B tests.
- Experience developing and executing strategies to enhance donor retention and lifetime value.
- Proven track record in managing projects and detailed plans for digital campaigns.
- Skilled in using marketing automation tools and CRM systems.
- Experience in developing training programs and supporting teams.
- Ability to adapt to new technologies and trends.
Languages:
- Fluency in English is required. Knowledge of another official UN language is considered as an asset.
Others:
- Keen to learn new technology and trends in the fundraising space.
- Able to explain marketing solutions and data to non-technical colleagues.
For every Child, you demonstrate…
UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS).
Remarks:
Please indicate your all-inclusive (lump sum) fees in USD against the deliverables listed above. If there is a need for business travel, the travel costs will be covered by UNICEF separately. The office selects the individual based on the best value for money.
Only shortlisted candidates will be contacted and advance to the next stage of the selection process.
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Genf, Schweiz UNICEF VollzeitUNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. And we never give up. For every child, a...
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Genf, Schweiz UNICEF VollzeitUNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. And we never give up. For every child, hope...
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Genf, Schweiz UNICEF VollzeitUNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. And we never give up. For every child, peace...
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Genf, Schweiz UNICEF VollzeitUNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.And we never give up.For every child, hopeThe...
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Genf, Schweiz UNICEF VollzeitUNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. And we never give up. For every child, hope...
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