Manager Multichannel Campaigns

Vor 5 Tagen

Basel, Basel-Stadt, Schweiz S. Karger AG Vollzeit
Manager, Multichannel Campaigns (maternity cover)

Connecting people and science since 1890, Karger provides scientists, healthcare professionals, patients, and the broader public with reliable and tailored information in Health Sciences. Building upon a publishing portfolio of more than 100 reputable scholarly journals and the award-winning Fast Facts medical info series, Karger excels in medical education and omnichannel HCP engagement in multiple formats, including 3D animations, podcasts, AR/VR environments, and more. Academic institutions and both medical affairs and pharma marketing teams in the corporate space entrust Karger with their most demanding communication challenges. Independent and family-led in the fourth generation by Chairwoman Gabriella Karger, Switzerland-based Karger is present in 15 countries with a team of 200 dedicated professionals worldwide.

For the Unit " Marketing" we are looking for a motivated person starting in July 2025 to join our increasingly agile organization as

Manager, Multichannel Campaigns (maternity cover)

This role is temporary until end of April 2026 for maternity cover.

The role involves the development, implementation, and monitoring of integrated multichannel campaigns at Karger Publishers. It ensures effective and efficient marketing communication to various target audiences. Additionally, the role requires close collaboration with different units and other marketing teams within the company.

This multifaceted role includes:

  1. Campaign Development and Management: Lead the development, implementation, and monitoring of integrated multichannel campaigns, including Call for Papers campaigns designed to promote author manuscript submissions. Ensure these campaigns effectively communicate to various target audiences and align with the company's marketing strategy.
  2. Team Leadership and Resource Management: Oversee the Multichannel Campaigns unit, including a team of 5 marketing specialists. Manage budget and resources, ensuring efficient allocation and utilization.
  3. Agile Campaign Management: Establish and implement agile integrated campaign management processes. Develop compelling marketing, sales, and advertising materials that adhere to the brand platform and content strategy.
  4. Cross-Departmental Collaboration: Work closely with various departments across academic and healthcare business circles. Provide marketing and communication guidance to achieve defined goals and collaborate with the internal visual design team for market implementations.
  5. Marketing Automation and Execution: Implement marketing automation using Salesforce Pardot. Manage newsletters, lead generation, and engagement activities along customer journeys. Plan, organize, and manage exhibitions at 10+ health congresses.
  6. Process Optimization and Reporting: Optimize marketing processes and workflows. Plan and create content, track metrics, generate reports, and continuously develop the team. Maintain and enhance a communication toolkit and branding platform in collaboration with Brand & Communication.

Qualifications and experience required:

  1. Educational Background: Successfully completed a commercial degree (university or university of applied sciences) with a focus on marketing, management, communication, or a comparable vocational training.
  2. Training and Further Education: Ideally, additional training in the mentioned topics and areas of responsibility.
  3. Professional Expertise and Experience: Proven experience in planning and executing targeted, integrated campaigns (both traditional and online). Demonstrated success in similar roles.
  4. Leadership Experience: Extensive experience in leading diverse and cross-functional teams.
  5. Technical Skills: Proficiency in Microsoft Office 365. Excellent command of German and English.
  6. Social Skills: Strong communication skills, ability to connect and mediate, teamwork, assertiveness, and persuasive power.
  7. Personal Attributes: Willingness to embrace new challenges, solution-oriented thinking, and pragmatic action. High initiative and resilience, commitment, and conflict resolution skills. Service and customer orientation, high quality, service, and responsibility awareness. Strong organizational and communication skills, and a highly independent working style.
  8. Leadership Qualities: Sets ambitious yet realistic goals, can strongly motivate and inspire, and possesses high leadership and creative motivation.

What we offer:

  • A work environment where personal development and responsibility are highly valued, professional development (LinkedIn Learning, Calm, etc.)
  • A centrally located, modern office space that contributes to innovation and collaboration, very generous remote work
  • 40 working hours per week (at full-time)
  • Benefits of the Swiss social system

If you would like to take on the challenge this role presents, we look forward to receiving your application.

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