Marketing & Communications Manager with Focus on Product Marketing

Crypto Finance Group, part of Deutsche Börse Group, provides professional digital asset solutions to institutional clients. The Group comprises Crypto Finance AG, regulated by FINMA in Switzerland, offering trading, custody, and wallet services, as well as Crypto Finance (Deutschland) GmbH, regulated by BaFin in Germany, offering trading and custody services. In January 2025, Crypto Finance secured a MiCAR license for the European market as one of the first providers in the EU. Crypto Finance AG is a SIX-approved crypto custodian for ETP issuers. Join us at the Crypto Finance Group – a dynamic and fast-growing company where everyone plays an important role. We are looking for an experienced marketing & communications professional from the crypto industry to strategically position our products and help shape the future of digital assets. You will be part of our dynamic and collaborative Marketing & Communications team, contributing to cross‑functional initiatives and helping to build a strong and cohesive MarCom unit. The role reports to the Head of Marketing & Communications. The starting date is as soon as possible in our office in the Prime Tower in Zurich. Requirements Mandatory : Proven professional experience in the crypto or digital asset industry (, FINMA- or BaFin‑regulated institution, crypto broker, custodian, or tokenization provider) Deep understanding of digital assets, blockchain technology, and the related regulatory landscape Strong track record in product marketing or a comparable marketing function within a financial environment Ability to communicate complex financial and technological concepts clearly and effectively Degree in Marketing, Business Administration, or a related field, or equivalent professional experience Hands‑on, proactive, and structured work approach with strong execution skills Excellent communication and writing skills in English (German is a plus) Reliable, entrepreneurial, and collaborative personality with a passion for innovation Solid understanding of financial markets and their impact on digital assets, as well as ability to write appropriate copy that reflects this expertize Good team player, hands on, someone who knows how to prioritise and get things done Collaborative approach with an attention to detail, paired with the ability to work proactively and well under tight deadlines Excellent working knowledge of MS Office programmes; experience with WordPress, MS‑Dynamics, and Adobe Creative Suite is a plus Key responsibilities Product marketing of our regulated crypto and digital asset solutions – from strategic positioning to go‑to‑market execution Working closely with Product Management, Sales, Legal & Compliance to differentiate our products and drive market adoption Develop and execute product marketing initiatives and campaigns for our regulated crypto and financial solutions Translate complex technical, regulatory, and financial topics into clear product messaging and value propositions Create compelling product‑related marketing materials such as factsheets, white papers, website content, newsletters, videos, and pitch decks Plan and implement go‑to‑market activities for new product launches, updates, and regulatory changes Lead performance marketing efforts, including market and competitor analyses, campaign planning, monitoring, and optimisation Support broader content initiatives such as webinars, client mailings, awards, and events Takes ownership of individual responsibilities within the Marketing & Communications function Supports cross‑functional initiatives across the broader MarCom team Benefits Be part of an international, fast‑paced blockchain and fintech team led by experienced professionals Opportunity to travel and attend leading events Shape the future of finance while working at the cutting edge of B2B digital asset solutions Contribute to a collaborative, entrepreneurial culture with flat hierarchies Take on meaningful responsibility with room for learning and professional growth Gain deep industry insights and make a tangible impact Join regular company‑wide meetings, knowledge‑sharing sessions, and team events Enjoy a modern and central workplace in Zurich with top‑tier infrastructure Our culture At the heart of our company, we prioritize: Innovation and Continuous Learning Collaboration and Knowledge Sharing Entrepreneurial Spirit and Flat Hierarchies Values such as Excellence, Delivery, Ownership, Passion, and Unity Please note We do not accept CVs from recruiting or staffing agencies. #J-18808-Ljbffr