Marketing Content Specialist

Marketing Content Specialist – Flybotix Join to apply for the Marketing Content Specialist role at Flybotix. We are seeking a highly skilled Content Marketing Specialist who can translate complex technical concepts into clear, engaging content for a professional audience. In this role, you will create and optimize content related to drones, robotics, automation, and solution-based technologies. This position is ideal for someone who enjoys both content creation and working within a cutting‑edge technical environment. You will have the autonomy to drive content strategy across digital channels while collaborating closely with all departments of the organisation. Your responsibilities Technical Content Creation: Produce high‑quality written content (case studies, blogs, whitepapers, website content, reports, user manuals) on topics related to drones, robotics, automation, hardware / software systems, and industrial technologies. Translate complex engineering or product details: into clear, compelling content accessible to technical and non‑technical audiences. Create SEO‑optimized articles and landing pages: to increase organic traffic and technical authority. Digital & Social Media Content: Develop technical and product‑focused content for social media and other platforms. Website management: Update website content using WordPress or Webflow, ensuring accuracy in product descriptions and specifications. Support product launches, campaigns, and webinars: with relevant digital content. Graphic & Multimedia Production (nice to have): Create clear, professional visuals using Canva or Figma (diagrams, infographics, feature highlights) and edit short‑form video clips, demos, product walkthroughs, or test‑flight footage for social media or product pages. Data & Performance Optimization: Monitor content performance using GA4 and platform insights to guide ongoing improvements, and optimize content based on analytics, user behavior, and SEO best practices. Your profile 5 years of content creation experience, with a strong emphasis on marketing. Background in a technical, B2B, robotics, drone, or industrial tech environment is strongly preferred. Demonstrated ability to communicate complex technical concepts clearly. Business savvy, understanding business priorities and the complexity of sales processes. Mother‑tongue English is our preference; if not, near‑native proficiency / C2 level writing skills. Comfortable working in a high‑autonomy, high‑variety role supporting multiple teams. Nice‑to‑Have Technical Skills Understanding of UAV systems, flight controllers, sensors, robotics hardware, automation software, or industrial control systems. Experience writing for technical audiences (engineers, operators, industrial decision‑makers). Experience creating content around hardware products, electrical systems, or mechanical devices. Ability to script or storyboard product demo videos. Why us? Evolution in a dynamic, fast‑growing and exciting environment. Have measurable impact in the innovative projects that matter. Work with passionate, talented and committed teammates in a reasonably sized team. Be part of a recognised robotics company, Swiss scale‑up; consecutively rewarded as Swiss Top 100 Start‑up and no 1 robotics start‑up company 23/24. Ensure your growth and profit from continuous training. Be part of where humans are important Modern offices in a compound of buildings full of start‑ups. A team‑elected Chief Happiness Officer, making sure the shelves are always loaded with fruits, juices and cakes. Access to personal benefits platform. Onsite restaurants/cafeteria and vending machines. Onsite gym club, with reductions offered for start‑ups. About us Welcome to Flybotix, where innovation meets safety and efficiency. We believe that indoor inspections should be safe and cost‑efficient. We’re dedicated to minimizing human exposure to hazardous environments while boosting efficiency. With our ASIO drone and software, we’ve transformed confined space inspections. ASIO allows for over 20 minutes of visual inspection in the field, keeping humans out of harm’s way. We’ve doubled the flight time compared to our closest competitor, replacing complex helicopter mechanisms with innovative technology. We serve a range of industries globally, including sewer management, hydro‑power plants, oil & gas, maritime, and chemical plants. Our ASIO drone offers unmatched flight time, making your inspections efficient and reliable. Join us in revolutionising the future of industrial inspections, prioritising safety and efficiency We are a passionate, ambitious, and respectful team, where our impact counts. We work hard and know each other beyond first names. We create and succeed whilst working mostly in our office based close to Lausanne. We grow and look forward to having more amazing people Seniority level Mid‑Senior level Employment type Full‑time Job function / Industries Marketing Construction #J-18808-Ljbffr