Senior Integrated Marketing Manager
vor 2 Wochen
Join Tecan Become part of the market leader
Work in an international and dynamic environment, share our success
Ever wondered how your skills and unique background could impact the world of tomorrow? Join our team and bring your passion and talent to work.
Integrated Marketing ManagerYour contribution
As an Integrated Marketing Manager, you will be responsible for planning and executing new product launches and global marketing campaigns. You will ensure these initiatives align with available budgets, timelines, and resources for your assigned product category or application area. Your success will be measured by achieving pre-defined KPIs, such as generated leads and opportunities. You will also develop impactful value propositions and guide technical teams through the process, translating complex technical concepts into engaging stories and visuals.
Responsibilities- Plan and execute new product launches and global marketing campaigns, ensuring alignment with budgets, timelines, and resources.
- Develop impactful value propositions and coach technical teams through the process.
- Translate complex technical concepts into easy-to-understand stories and creative visuals.
- Negotiate and manage deliverables in line with budget, quality standards, and timelines.
- Craft innovative ideas to reach target audiences using various marketing tactics.
- Develop concepts and engagement plans to win KOL support for product launches or marketing campaigns.
- Bachelor's or Master's degree in marketing, business administration, or communications; an MBA is a strong advantage.
- At least 5 years of marketing experience within a multinational organization, with hands-on experience in launching new products and executing marketing campaigns.
- Experience in the Life Science, Diagnostics, or Medical Device industry.
- Strong written and verbal communication skills, with the ability to effectively engage with diverse groups at all seniority levels.
- General understanding of digital media, online marketing, and other major marketing channels, preferably in the Life Sciences space.
- Excellent English skills; German or any other language would be an asset.
- Team player with excellent communication and collaboration skills, open to new ideas and thinking "out of the box."
- Reliable, stress-proven, and assertive, with a readiness to go the extra mile.
- Working in an international and diverse environment
- The chance to grow your career within the company
- Feel empowered by our strong and unique company culture
- Comprehensive compensation and benefits package
Join Tecan, a great place to work
We're looking forward to receiving your application online. Please submit your CV or resume (w/o picture and w/o cover letter, reference letters and diplomas are optional).
Our purpose.
At Tecan we are driven to improve people's lives and health. We do this by empowering our customers to scale healthcare innovation globally from life science to the clinic. We collaborate with our customers from early-stage innovation through project implementation and beyond. We deliver the products, services and solutions that make lab processes and medical procedures precise, reproducible and compliant.
Stay unique and make it count.
Our values - trust, highest standards and ambition - are the cornerstones of our business and provide the framework for Tecan's culture. We foster a positive and empowering environment where our rarest assets, our unique employees, can grow and bring their passion and talent to work.
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