Vice President, Brand

• Full-time
• Business Segment: CNBC

CNBC INTERNATIONAL

CNBC is the world’s number one business and financial news network. Its mission is to help the influential and aspirational make astute decisions to get ahead by providing live market updates, breaking news, in-depth analysis and exclusive interviews.

With headquarters in New Jersey, London, Singapore, and Abu Dhabi, CNBC provides a truly global 24-hour business briefing for senior business leaders, the financial community and those with assets to invest or protect. Today the channel is available in more than 392 million homes worldwide.

The Vice President of Brand & Marketing leads the brand marketing for CNBC internationally, ensuring the brand is positioned for growth with our audience and distribution partners across multiple countries and regions. The role is responsible for coming up with holistic marketing plans, collating and organizing brand marketing assets including on-air promos, signage and digital units, ensuring we are using our house inventory to maximum effect and working with partners on barter opportunities. In addition, he/she is tasked with measuring the performance metrics of the overall brand and the performance of individual campaigns.

KEY RESPONSIBILITIES

1. Work closely with the President & Managing Director to develop a strategic marketing plan for CNBC International including brand positioning, key audience targets and key brand health metrics.
2. Develop annual and quarterly marketing plans, defining key priorities by collaborating with stakeholders.
3. Collaborate with content teams on developing new show brands or sub-brands, ensuring a cohesive brand architecture that aligns with overarching strategic goals.
4. Ensure the deployment of existing brand assets and the development of additional marketing assets including on-air promos and digital units.
5. Establish strong barter relationships and new agreements to extend the brand via partner opportunities.
6. Work with distribution partners to ensure CNBC priorities and new shows get adequate opportunities for promotion on AVOD and SVOD services.
7. Partner with CNBC International’s Leadership team to maximize internal and external communications activities and marketing partnerships.
8. Collaborate with peers in the United States to ensure global consistency of message and develop deep brand partnerships.
9. Align with Global Ad Sales team to ensure visibility to CNBC’s international product.
10. Define communications and marketing plans for CNBC-owned events in coordination with the International and Domestic Events team.
11. Oversee and lead CNBC’s brand activation at key events including the World Economic Forum, Davos.

Required Qualifications:

• Significant experience in managing a consumer brand including brand positioning, audience research and measuring brand metrics.
• Proven experience in growing an established brand and making it relevant in a changing landscape.
• Experience in the media space around marketing of shows and building of news brands.
• Experience leading a team of marketing and communications professionals to achieve significant returns on marketing plans.

Desired Characteristics:

• Experience with scheduling, programming of inventory and assets, and driving tune-in to linear TV.
• Experience promoting VOD and linear consumption on third-party distribution platforms.
• Experience in running digital funnels including conversion to DTC or subscription products.
• Excellent knowledge of the media space including how content consumption is changing and what drives audience demand.
• Exceptional verbal and presentation skills with strong writing ability and attention to detail.
• Ability to navigate a complex, matrixed global organization and develop effective working relationships with Senior Leaders.
• Capable negotiator with influencing skills, comfortable with C-Suite executives and Senior Leaders.
• Ability to manage multiple priorities, balancing strategic and practical considerations.
• Willingness to travel.

The responsibilities associated with this position are not limited to the above description and may be modified at any time by the Company.