Ditigal Marketing Analyst

Are you passionate about digital marketing and ready to make a significant impact in a dynamic, publicly listed company? We are actively seeking a talented and experienced Digital Marketing Analyst to join our international clients', innovative team. If you possess exceptional skills in email marketing, Search Engine Marketing (SEM), Google Analytics, Customer Relationship Management (CRM), and content management, we want to hear from you

Key Responsibilities:

1. Email Marketing Mastery:
- Develop and execute effective email marketing campaigns to engage and nurture their target audience.
- Implement A/B testing and analyze performance metrics to optimize campaign success.

2. Search Engine Marketing (SEM):
- Manage and optimize paid search campaigns across various platforms to drive traffic and achieve business objectives.
- Stay updated on industry trends and best practices to enhance SEM strategies.

3. Google Analytics Expertise:
- Utilize Google Analytics to track and analyze website traffic, user behavior, and campaign effectiveness.
- Generate insightful reports and provide recommendations for continuous improvement.

4. CRM Experience:
- Leverage CRM systems to enhance customer segmentation, targeting, and personalization.
- Collaborate with cross-functional teams to integrate CRM data into marketing strategies.

5. Content Management Proficiency:
- Oversee content creation and ensure its alignment with marketing goals.
- Implement content strategies across various channels, maintaining consistency and brand integrity.

Additional Skills and Qualifications:
- Content management experience with the ability to create, edit, and optimize digital content.
- Analytical mindset with a strong understanding of data-driven decision-making.
- Proven experience in leveraging data and analytics tools to optimize digital marketing efforts.
- Excellent communication skills to collaborate with internal teams and stakeholders.

Qualifications:
- 3+ years of hands-on experience in digital marketing, with a focus on email marketing, SEM, Google Analytics, CRM, and content management.

What Sets You Apart:
- Demonstrated ability to adapt to evolving digital marketing trends.
- Strong problem-solving skills and a proactive approach to challenges.
- Capacity to work independently and as part of a collaborative team.

This is a fantastic opportunity to contribute to the success of a publicly listed company while contributing your skills in a fast-paced and supportive environment. If you're ready to take the next step in your digital marketing career, apply now by submitting your resume and a cover letter highlighting your relevant experience to saron.erasmus@swisslinx.com, or click on "apply" below.

---