Google Ads Specialist

Vor 3 Tagen

Zürich, Zürich, Schweiz what. AG Vollzeit

We are looking for an Account Manager with a specialisation in Google Ads to join our growth hacking agency with headquarters in Zurich. This role is ideal for candidates who have either worked as an Account Manager before or are eager to learn and step into the role. As part of our team, you will help set up and manage Google Ad Campaigns, driving revenue and conversions for our clients.

The idea of this role is to start with Google Ads as a focus but grow into a Senior Account Manager position.

You will undertake actions to ensure campaigns are performing in line with our goals, and continually review performance to look for improvement opportunities to exceed client expectations.

You will quickly get to know our clients and all aspects of our business. Therefore, you should be quick to learn, digitally savvy, a great communicator, and not afraid of getting your hands dirty.

what. AG is one of the leading digital consultancies with headquarters in Zurich, Switzerland. With our global team, we build digital products, create outstanding websites, and help our clients to grow. Our clients range from leading startups to global enterprises.

You will be in touch with all of these working directly with our motivated, talented, distributed team of 50+ people.

About the team:

You'll be working within the growth marketing team to help us grow clients through a range of different channels.

You'll work closely with the senior account managers and partners at what., and get the opportunity to collaborate with a range of specialists across channels. Our team is distributed globally, allowing you to be part of an exciting multi-cultural team.

Responsibilities:

  • Manage Google Ad campaign strategies, understanding client goals and creating campaign structures and media plans to reach those goals.
  • Set up campaigns, including keyword research and campaign structures (search, display, remarketing, YouTube, app, and shopping campaigns).
  • Create creative ad copy.
  • Configure Google Ad accounts, including linking to Analytics and importing conversions.
  • Configure Google Merchant Center when required.
  • Conduct conversion testing to ensure accounts are set up correctly.
  • Perform ongoing campaign maintenance, ensuring alignment with client goals, monitoring keyword bids, daily and monthly budgets, conversions/ROAS, impression share, quality score, and other important metrics. Flag potential issues with the Account Manager and provide recommended solutions.
  • Conduct weekly account checklists.
  • Provide campaign performance insights, monitor and identify improvement opportunities in line with campaign objectives. Derive insights from data, create hypotheses, and test to ensure continual campaign performance improvements and growth. Contribute to monthly reports with insights and data to analyze campaign performance.
  • Support other Google Ad specialists within the team and look for continual improvement opportunities for our internal processes.
  • Liaise with the Google Agency Account Manager to handle disapproved accounts or ads, clarify open topics, and look for innovation and improvement opportunities to share with the team.
  • Ability to analyse, derive insights, explain technical concepts
  • Business acumen - understanding of business models
  • Passion for technology and digital business with an entrepreneurial spirit
  • Deep knowledge of Google ad campaigns
  • Structured approach to project work, with good logic and ability to work with spreadsheets
  • Great problem solver and an ambitious mindset
  • At least 1-2 years in SEM and PPC, previous exposure to mid size budgets
  • Ability to constantly acquire new and relevant skills to maintain the competitive edge
  • Language skills: German (native or bilingual proficiency), ideally Swiss German native, English (fluent), all additional languages a plus How is it to work with us: At what. we believe that work should be fun and something you want to do and not something you have to do. We help that along with the following:
    • Excellent office location in Seefeld in Zürich.
    • Need to take care of something in the morning and want to catch up later? No problem. We are results-oriented not micromanaging.
    • Flat hierarchy - Get decisions fast when you need them.
    • You have a large amount of responsibility in your department. Do you want to change something? See possibilities to improve how we do things or what we do? The only thing needed is to speak up and we will discuss.
    • Multicultural and multidisciplinary team with a focus on improving and learning. We want you to learn and grow which is why you also have access to individual training and guidance.
    • Fair compensation & various perks that you can benefit from. Also, if you are not in Zurich you can come and visit us - we cover the costs.
    • Opportunities to visit clients on-site in Switzerland
    • Weekly remote pilates classes for all
    Applications: Please send your CV with a cover note and a short intro video in German (either using Loom or YouTube). Add the link to your intro video in your cover note. Explain what attracted you to the role and why we should hire you. Please note that only applications with a cover note and an intro video will be considered.

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