Lead - Key Account Marketing (Sports Performance- Running EMEA)

vor 3 Wochen

Zürich, Zürich, Schweiz On AG Vollzeit

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Lead - Key Account Marketing (Sports Performance- Running EMEA)

Locations: Zurich, Berlin, London

Apply for this roleMarketingMarketing
In short

The Key Account Marketing Lead Europe is responsible for On's brand development, positioning and consumer growth within our sports performance (running, trail running, and tennis) retailers and sporting goods buying groups across Europe.

You will partner cross functionally with Brand, Product, Sales, and Merchandising teams to craft and deliver a unique marketing plan, authentically bringing to life On's mission with our running and outdoor consumers by creating memorable moments that drive brand affinity and commercial growth. You will make this happen by successfully fusing your brand, event, point-of-sale, and digital marketing skills.

You will collaborate closely with the Key Account Managers for Running & Buying Groups, and On's regional counterparts to craft and bring to life the marketing strategy. This role reports into the Head of B2B Partner Marketing Europe and can be located in Zurich, Berlin or London.

Your Mission
  • Become the Running and Trail expert - within the EMEA B2B Partner Marketing Team, who has an intimate pulse on the behaviors and trends within these communities. Also develop a solid grasp on the Tennis community.
  • Engage the consumer - understand how they discover, engage, and shop across multiple channels to craft and execute memorable moments for the run community
  • Build bullet proof partnerships - be On's marketing partner for 4-8 performance sports retailers who either operate in multiple countries or have influence beyond their own borders
  • Be the internal expert for your account - inside On by building awareness for your accounts strengths and being and advocate for their needs
  • Build 3+ year omni channel strategic plan - for your accounts in collaboration with your sales counterparts
  • Bring creativity and innovation - to how we partner with Key Accounts through a fast paced, data-driven, test and learn approach
  • Use your digital marketing expertise - to bring a full-funnel approach to your activations and drive ecommerce growth with partners
  • Get hands on - by executing activate events, influencers, and/or retail tools that drive results
  • Leverage data - to identify omni channel opportunities and across all European countries by analyzing and monitoring consumer demand, category trends and competitor assortment
Your story
  • You have 7 years of experience in a progressive marketing, sales and/or e-commerce role, preferably within the fashion, lifestyle or sporting goods industries with expertise in performance run
  • You have considerable experience with omni channel activations in retail
  • You have a strategic mindset, accompanying an innovative and creative personality with strong business acumen
  • You are hands-on, you make things happen and you are able to deliver end to end
  • You understand brand storytelling and how to bring this to life
  • You are a self-starter, solution-oriented and have an organized working style that enables you to deliver and execute numerous projects at once in a fast-paced environment
  • You have a consumer-centric mindset, forward-thinking and enjoy leveraging consumer insights and thinking data-driven
  • You are willing to travel on a regular basis based on business needs
  • You are a team player who is able to prioritize the needs of the collective
  • You see the best in people, and are able to leverage that to build bullet proof partnerships

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