Activations Project Manager
Vor 3 Tagen
Within the Brand Activations department, the Activations Project Manager will develop and execute integrated marketing campaigns and brand activations in accordance with the global Marketing and Communication strategy of the Maison.
RESPONSABILITIES
ACTIVATIONS & INTEGRATED MARKETING CAMPAIGNS
Develop and implement integrated marketing campaigns related to major launches, ambassadors, seasonal campaigns, product launches, exhibitions, events and boutique openings at global and local scaleFormulate and consolidate briefs by liaising with Product, Digital, Media, CRM, PR, Events, Client Experience, Retail, VM, Trade Marketing teamsLead the development and orchestration of the campaigns from initial briefing to final delivery of the campaign including all the creative assets in partnership with Creative teams and external partners as needed (Brief / Pre-Production / Production / Post-Production)Develop and execute social media and content strategy, manage editorial calendar and social media activations including coordination with China, Japan and Korea marketsCraft and consolidate Go-To Market and Commercialization Toolboxes related to each campaign, and accompany our regions and markets in the implementation of their location brand activationsConsolidate comprehensive reports related to each activation, track performances and identify key learnings and best practice for each major campaignMaintain an in-depth knowledge on trends and ever-changing marketing landscapeSOCIAL MEDIA MANAGEMENT
Manage Social Media activations on the brand's ecosystem including Instagram, Facebook, Twitter, Pinterest, YouTube, LinkedIn and local platforms including Line, Kakao, WeChat in collaboration with Local teams as needed.Formulate and recommend social media needs to ensure strong social media activations including engaging copywriting and impactful assets overall.Publish and monitor social media campaigns as needed through our social media software SprinklrManage Community Management and propose optimization of flows and client experience.Monitor social media performance and KPIs, produce reports as neededREQUIREMENTS
SKILLS
Successful experience of 3-5 years in marketing communications, campaign development, execution, and implementation within the luxury industryStrong Project Management skills, capacity to orchestrate multiple workstreams in parallel and manage or collaborate with internal and external cross-functional groupsSPECIFIC
Advanced knowledge of MS Office (Excel, PowerPoint, Outlook)Mastery of digital and social media platforms (Instagram, Facebook, Twitter, LinkedIn, YouTube, Pinterest, WeChat, Weibo, Line, Kakao, Sprinklr)LANGUAGE
Bilingual in English/French including superb writing skillsSOFT SKILLS
Organizational skillsCommunication skillsAttention to detailsFlexibilityDynamic, creative, agile and passionateWHY JOINING US
You are our best asset. By joining Jaeger-LeCoultre, a whole world of opportunities will open to you Transmission of knowledge is the very soul of what we do: you will access a customized training program. In our Swiss offices we will satisfy your wish for well-being and balance, thanks to a stimulating workplace, possibility to work remotely, flexible working hours, sustainable mobility contributions, on-site services and time to volunteer. As a Maison, we work tirelessly to manage our environmental footprint and create a positive impact on society through our collective effort. Learn more about our Sustainability commitments in our program « Make Our Time Better ».
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