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Global Sr. Marketing Manager, Healthy Longevity
vor 4 Monaten
Global Sr. Marketing Manager, Healthy Longevity
THIS ROLE CAN BE HIRED IN ANY LOCATION GLOBALLY
Hybrid/Remote
As our Global Sr. Marketing Manager, you will define the global ambition & strategy for Healthy Longevity, in coordination with the regional teams.
You will work with regions to create regional strategies & plans. Identifying key benefit space trends impacting the business globally and regionally.
You will master consumer insights along consumer life stages (infancy to old age) and understand consumer demand spaces and unmet needs.
Develop a winning portfolio of solutions rooted in science that delight customers, including renovation of the core and innovation/ expansion into new spaces.
Develop strategies and plans to accelerate conversion from straights (STR) into premixes (PMX) and market ready solutions (MRS). Integrate personalized nutrition in the offering as needed for key accounts.
Close critical portfolio gaps organically.
Build brands (products) that create pull from customers and consumers. Brand & trademark our solutions. Build unbeatable portfolio of claims.
You will design powerful & orchestrated (global-local) MarCom strategies & programs to drive market penetration and create brand pull (customer & user).
Master competitive intelligence to win consistently. Regularly assess their strategies, portfolio, unique selling propositions. Define clear 'must win' initiatives by region.
You will engage regions & functions behind the ambition, strategy, and key initiatives. Create and internal communication toolbox & program. Drive internal awareness & engagement. Nominate & support regional ambassadors.
You will win with customers. Equip & support the sales organization. Engage with KAMs to develop tailored strategies & plans for top customers and early adopters/ category shapers. And will participate in key customer events & discussions around Healthy Longevity.
DEI Statement
At dsm-firmenich, being a force for good is not optional. Diversity, Equity & Inclusion is a shared responsibility woven into our daily work, benefiting to our People, Customers & Communities and driving business value. Equal access to opportunities is a given, belonging is a shared feeling, authenticity is celebrated.
Your key responsibilities:
As our successful Global Sr. Marketing Manager your key responsibilities will be:
- Market insights
- Understanding market dynamics in DS.
- Captures and utilizes consumer insights.
- Develops and communicates vision, goals, and expectations.
- Sets up strategies for driving sustainable sales growth.
- Understands competitive strategies and anticipate potential moves.
- Understands how to comply with market regulations.
- Supports the regions in developing their strategies and plans.
- Customer insights
- Identifies the right customers and customer segments to accelerate growth.
- Actively investigates and deeply understands top key account customer's needs.
- Builds privileged relationships with top key accounts and early adopters/insurgent customers.
- Portfolio management & promotion
- Manages existing portfolio of brands/products/solutions to deliver against targets.
- Builds power brands (key products or solutions) and differentiating ownable assets (name, logotype, trademark, scientific content, consumer facing content).
- Defines strategies and programs to drive conversion from straights into premixes and market ready solutions.
- Innovation
- Builds the pipeline of innovation and delivers new products as planned in collaboration with Innovation, Translational Science, and Regulatory Affairs.
- Prepares and lead the launch of new products and solutions globally.
- Identifies opportunities to accelerate innovation adoption.
- Supports regions with their launch strategies and plans.
- Teamwork
- Leads the business globally and steers progress in collaboration with key functions and regions.
- Orchestrates strategic and operational efforts globally, making sure that the regions and functions are optimally resourced to succeed.
- Creates engagement internally and externally around strategies and key initiatives to elevate attention and secure target delivery. We bring:
- A rich history and a promising future of bold scientific innovation and passionate creation with our customers.
- A space to grow by encouraging and supporting curiosity and an open mindset.
- A culture that prioritizes safety and well-being, both physically and mentally.
- The opportunity to work for a company where sustainability is much more than a claim and is core to our strategy and purpose.
- A flexible work environment that empowers people to take accountability for their work and own the outcome.
- Barrier-free communities within our organization where every employee is equally valued and respected – regardless of their background, beliefs, or identity.
- A firm belief that working together with our customers is the key to achieving great things.
- An eagerness to be one team and learn from each other to bring progress to life and create a better future. You bring:
- Educational level: Bachelor's Degree or equivalent experience in a science, technology, or business-related field. MBA level would be an advantage.
- 10+ years marketing and business experience in both local-market and global capacity – in large, competitive markets and categories
- Direct experience working with large consumer brands or retail customers.
- Proven experience in the development of innovation strategy and process.
- Experience working in complex science-based categories and across different regulatory environments.
- Business level English communication skills. Equal opportunities commitment dsm-firmenich is fully dedicated to inclusion because when people feel engaged and empowered, their creativity and innovation drives unprecedented progress. We aim to build a workplace where opportunity really is equal, so everyone can thrive. We do not discriminate: (here,) there's a place for everyone with us. dsm-firmenich is an Equal Opportunity and Affirmative Action Employer. Our people are as diverse as our customers. For us that includes a commitment to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law. We are committed to providing reasonable support for disabled applicants in our recruiting process. Should you need assistance, and are comfortable to share this, please let us know. Important notes This job title is temporary and will be adjusted once the job grading structure for the new Group will be adopted (covering among others: grades' design, job evaluations, calibration, and job titles' nomenclature). Until these adjustments are finalized, current compensation packages will be grandfathered for those whose new position turns out to be graded lower than their current position. This temporary period will last not more than 24 months for the legacy DSM Executives or legacy FIR SLT members, and not more than 12-18 months for all other employees from the moment the candidate moves into their new position. About dsm-firmenich As innovators in nutrition, health, and beauty, dsm-firmenich reinvents, manufactures, and combines vital nutrients, flavors, and fragrances for the world's growing population to thrive. With our comprehensive range of solutions, with natural and renewable ingredients and renowned science and technology capabilities, we work to create what is essential for life, desirable for consumers, and more sustainable for the planet. dsm-firmenich is a Swiss-Dutch company, listed on the Euronext Amsterdam, with operations in almost 60 countries and revenues of more than €12 billion. With a diverse, worldwide team of nearly 30,000 employees, we bring progress to lifeTM every day, everywhere, for billions of people.
