Reduced Risk Products Brand Manager
vor 2 Wochen
the consumers to choose from. This is our business. But not only. Our business is our people. Their talent. Their potential.
We believe that when they are
free to be themselves, and they are given the opportunity to grow, travel and develop,
amazing things can happen.
That's why our employees, from around the world, choose to be a part of JTI.
It is why 83% of employees feel happy working at JTI. And why we've been awarded
Global Top Employer status, nine years running.
Reduced Risk Products Brand Manager (M/F/d) - Portfolio & Pricing
The incumbent, reporting to the RRP Brand Lead, will be responsible for managing Portfolio & Pricing initiatives and setting the strategic direction for the respective RRP brands.
They will be working closely with Finance, Strategic Insights and the Sales community to maximize brand contribution and commercialization of respective brands over time.
A strong analytical & strategic acumen is essential to drive our geographic expansion strategy of our new launches & propositions.
With their open & challenging communication style and collaborative mindset, they represent our corporate values and promote transformation to new ways of working.
Responsibilities
You will:
- Drive the development of Portfolio & Pricing strategies based on market & competitive dynamics, and best practices maximizing brand performance
- Capitalize on commercial opportunities by monitoring online and offline performance while proposing corrective actions to secure the competitiveness of JTI's RRP portfolio
- Work in close collaboration with the Sales Team to build an optimal geographic expansion strategy to maximize growth potential
- Monitor RRP brand's evaluation metrics (brand awareness, perception, retention, loyalty/advocacy, etc) to develop brand performance over time
- Contribute to the Annual & Strategic Planning cycle via portfolio collection and financial input (including Economic Model)
Qualifications and Experience
- A higher level university degree or equivalent educational background in Business (Marketing) and/or Economics
- 35 years of relevant experience in FMCG, Marketing & Sales functions
- Strong analytical, interpersonal and communication skills with the ability to create strong enthusiasm across functions
- Resultoriented, dedicated & passionate mindset
- Ability to work on own initiative delivering with a high level of integrity, a sense of urgency, and to a highquality standard
- Good understanding of our industry including appreciation of legislation and marketing standards as a plus
- Thorough knowledge of MS Office and the latest digital tools
- Strong command of written and spoken business English, German serves as a plus
What we offer:
Open, multicultural and very dynamic environment with personal development opportunities, as well as:
- Possibility to work up to 50% from home office
- 40hour week, at least 5 weeks of vacation, flexible working hours
- Inhouse canteen (discounted meals) and free soft drinks and coffee
- Free parking lots
- Monthly health insurance allowances for employees and their family members
- Insurance contributions (NBU and KTG) are covered fully by JTI
- JTI pays up to 75% of the pension fund contributions
- 500 CHF Reka Checks (paid out in January each year)
- Maternity and paternity leave (20 weeks) without reduction in salary
- Attractive employee benefits
- Fitness room and various sports and wellbeing courses
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