Communications Consultant, Caribbean Feminist

Summary

The feminist movement for climate justice in the Caribbean (CMLA), with funding from Global Fund for Women, is seeking an innovative, creative, and seasoned Communications Consultant to develop and execute a communications strategy to advance the brand and visibility of the movement.

About the Movement

The feminist movement for climate justice in the Caribbean is a diverse group of actors from across the Caribbean basin who are working together to advance climate and gender justice.

The movement is represented by a committee of nine actors who lead strategy and funding decisions, including a communications subcommittee comprised of two members.

About Global Fund for Women

Global Fund for Women envisions a world where movements for gender justice have transformed power and privilege for a few into equity and equality for all.

We fund bold, ambitious, and expansive gender justice movements to create meaningful change that will last beyond our lifetimes.

Job Profile

In consultation with the CMLA communications subcommittee, the Communications Consultant, Caribbean Feminist Climate Justice Movement will support the CMLA Advisory Committee with the implementation of a communication and marketing strategy and produce communications and marketing materials with a short turnaround time, high quality, and in close adherence to CMLA's Advisory Committee's intersectional feminist ethos and values.

The selected consultant will manage the creation of the CMLA's brand and visual identity.

Key
Responsibilities
and Deliverables
-
Strategy and Brand D
evelopment

• In collaboration with movement actors, including the communications subcommittee, develop a basic communications and marketing strategy for increasing movement reach and visibility, including:
• Highlevel communications goals:
• Key messages
• Target audience(s)
• Basic execution plan including platforms and media to prioritize
• With guidance from the CMLA Advisory Committee, develop branding guidelines with associated outputs (fonts, colours, and logos).

-
Strategy Implementation

• In line with the strategy and branding guidelines developed, execute on the communications vision and goals of the movement by developing tools, systems, and digital profiles

This may include:
-
Media r
elations:Develop and maintain contact information, materials and relationships with journalists and media outlets (print, TV, radio, web etc.) within and outside represented Caribbean states to increase coverage of identified issues in the media (print, broadcast and digital).

Specific activities may include:

• Draft and edit articles, press releases, and other advocacy/information materials.
• Collaborate with the media by organizing project site visits, facilitate photo coverage and TV footage and utilizing both webbased and traditional media as appropriate.
• Monitor and evaluate the use and effectiveness of media materials. Maintain a library of media coverage, clippings etc.
• Suggestions of likely organizations or actors to crosscollaborate with.

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Digital communications/social media:Maintain the movement's presence online including via social media sites (Facebook, Twitter, Instagram, and LinkedIn) through daily monitoring, posting, and content development.
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Events/campaigns:Assist in organizing and generating public support for special events (including workshops, seminars, and campaign launches) surrounding key issues indicated by the CMLA Advisory Committee.
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Monitoring and Evaluation

• Monitor and evaluate the impact of communication materials and advocacy events/campaigns to target audiences.
• Organize and archive all communications products for easy reference and sharing by movement actors.
• Produce monthly Communication and Marketing reports and analytics reports to present to the Caribbean MLA Advisory Committee team with:
• Number of users;
• Interactivity and Engagement;
• Conversion;
• Profiling of our follower basis on location, age, range, work field, gender, and language;
• A highlight of interesting potential organizations or actors who are following up which our content should reach out to;
• Propose content creation and news to highlight for the forthcoming month so the Caribbean MLA Advisory Committee team can pull relevant resources accordingly.

Host a quarterly review of communications of Caribbean MLA Advisory Committee social and traditional media channels with the Caribbean MLA Advisory Committee team, presenting wins and areas needing improvement.

Qualifications and Skills

• Bachelor's degree or equivalent experience in communications, journalism, public relations, or a related field.
• At least three years of communications work experience required.
• Deep understanding of intersectional feminist values.
• Demonstrated experience and familiarity with gender justice and climate justice preferred.
• Lived experience in the Caribbean, and ideally based in

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