Senior Earned

vor 2 Wochen

Zürich, Zürich, Schweiz Estée Lauder - Brand Vollzeit
Senior Earned & Owned Media Manager Estée Lauder Companies Switzerland %) - all gendersDescription

Senior Earned & Owned Media Manager Estée Lauder Companies Switzerland %)

We are seeking a dynamic Senior Earned and Owned Media Manager. This role is central to our mission of advancing brand priorities through innovative media strategies across our strong & diverse luxury brand portfolio and fostering stakeholder relationships. In this position you will lead the earned / owned media strategy for the Estée Lauder brand and support the execution hands-on.

The position entails identifying, building, and managing media relationships and managing the branded Earned Media team across our full luxury portfolio as well as hands-on joint execution of the Estée Lauder brand earned media strategic plan.

The job:

· Architect and execute an innovative and future oriented earned and owned media strategy in line with the corporate & branded priorities, across all relevant press and consumer advocacy groups

· Champion our corporate influencer strategy across brands, spearheading earned media plans that propel brand priorities and strategic objectives

· Build and realize an exciting event calendar for the brand Estée Lauder, to create unique brand moments online and offline

· Build & maintain solid KPI tracking, budgeting & media campaign analyses

· Identify current and future opportunities for growth & consumer connection through earned media & trend to action focus strategies

· Mentor & support brand teams, enriching their social and digital content strategies, and overseeing the integration of User Generated Content to amplify brand visibility.

· Construct and sustain long-term collaborations with Brand Ambassadors, key opinion leader and influencers, focusing on a cohesive brand-building narrative

· Direct media relations, crafting and disseminating press materials, and managing crisis communication with acumen linked to social media

· Foster cross-functional partnerships & brand collaborations, ensuring alignment with overall marketing strategies

· Foster ongoing industry & consumers trends, identification & leveraging on the insights

· Project Management & support of the overall media strategy (in cooperation with Corporate Communications)

· Talent Development & Management of direct and indirect reports

· Project manage and hands on execution of Estee Lauder brand earned media plans

Qualifications

The profile:

  • 8 years of experience in the fields of communication, influencer, and digital PR/media (having a background in influencer agencies is a plus)
  • Knowledge and experience in developing & execution of Earned & Owned Media communication strategies, organizational development, and conceptual marketing
  • Solid knowledge and experience in using social media platforms and tools (TT, IG, YT, Pinterest, etc.) and in managing influencers/creators and PR communities
  • Experience with social listening tools and community management tools (Social Bakers, Popular Chips, Sprinklr, etc.)
  • Stellar communication skills, paired with strategic thinking and an ability to engage across various levels of an organization project management skills
  • Multitasking and analytical abilities are a must, matrix organization experience a plus
  • Creative and commercial thinking
  • Brand & luxury knowledge (marketing frameworks, brand strategy, gaining insights)
  • Exceptional leadership skills, able to rally a team towards shared goals and nurture talent within a collaborative environment
  • Fluency in German and English is a requirement, French is a big plus

Embark on a journey with us where innovation meets impact. Benefit from competitive compensation, a vibrant working culture, and pathways for professional development.

How to Apply: Lead with us at the helm of Earned and Owned Media for Estée Lauder Companies and your personal leadership growth. Submit your application through our careers portal.

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