Pr Section Manager
vor 2 Wochen
**Secteur**: Automobile
**Vos missions**:
- Élaborer et mettre en œuvre une stratégie RP intégrée pour accroître la notoriété de la marque et la promotion de la marque conformément aux directives
- Établir des relations solides et créer un réseau avec les médias en ligne et hors ligne (journalistes, influenceurs, responsables, etc.), pas seulement pour les voitures mais aussi pour le style de vie
- Développer une stratégie d'influence pour exploiter la communication de la marque et des produits
- Créer et développer du contenu pour accroître la notoriété de la marque et sa valeur, et encourager le partage et la modération des discussions
- Créer et développer des informations sur les produits et la marque en ligne avec la communication marketing pour les défenseurs, les influenceurs et les partenaires internes
- Créer et développer des communications/scripts pour les intervenants. Soutenir le contenu pour les cibles/audiences internes et externes (communiqués de presse, informations de groupe, etc.)
- Définir et analyser des indicateurs de performance clés (KPI) pour mesurer le retour sur investissement des efforts de communication par rapport aux objectifs
- Organiser et gérer des événements et des expositions pour les publics internes et externes afin de communiquer sur la marque et le produit
**Profil**:
- Enthousiaste et passionné.e par le monde automobile
- Excellentes compétences en rédaction sur les canaux de médias classiques et numériques
- Excellentes compétences en présentation en allemand, italien, français et anglais
- Capable d'enthousiasmer les gens pour un produit et une marque par écrit et avec des mots
- Extraverti.e et à l'aise avec une multitude de publics
- Excellentes compétences et expérience avérée sur toutes les plateformes SoMe (réseaux sociaux pertinents)
- Rigoureux(se) dans le respect des objectifs et des contraintes budgétaires
- **Courant en allemand, français et anglais** (italien un atout)
- Disposé(e) à voyager fréquemment à l'échelle nationale et internationale
Type d'emploi : 100%
Salaire : CHF130'000.00 à CHF140'000.00 par an
Avantages:
- Travail à domicile
Programmation:
- Travail en journée
Lieu du poste : In person
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