Touchpoint Owner Sem

vor 2 Wochen

Zuchwil, Solothurn, Schweiz Robert Bosch Vollzeit
Full-time

  • Legal Entity: Scintilla AG

Company Description:

At Bosch, we care. For you, our business, and our environment.
At Bosch, we shape the future by inventing high-quality technologies and services that spark enthusiasm and enrich people's lives. Our promise to our associates is rock-solid: we grow together, we enjoy our work, and we inspire each other. Join in and feel the difference.

  • Responsible for all SEO and SEA marketing activities including search engine optimization strategies, execution of SEO / SEA roadmap that drives growth through user intent marketing for both seasonal and always on campaigns
  • Leads the development and execution of the organic and paid search strategy, ensuring the right balance between organic and paid search
  • Plans paid search activities, including budgets, targets, working directly with the agencies and regions to ensure business goals are met
  • Together with regional SEA Touchpoint Manager, manage SEA campaigns, ensuring correct implementation of international campaigns
  • Produces reports, analyze trends and make datadriven recommendations, proactively identifying new campaign opportunities for both SEO and SEA

Qualifications:

  • Completed master degree, ideally in the areas of Digital Marketing
  • Several years experience in search engine optimization / PPC marketing
  • Working knowledge of various marketing tools to perform keyword research, competitive analysis, and other search marketing activities
  • 360 degree understanding of SEO architecture, link graphs, taxonomies, content optimization and promotion
  • Basic knowledge of HTML and CSS
  • Teamplayer
  • Result oriented and selfresponsible
  • UX and Agile working methods
  • Analytic and negotiation skills
  • Willingness to learn and grow with the latest trends in SEO; selfmotivated to explore
  • Communication skills to make topic of SEA understood in the broader context of communication / user journey management
  • English mandatory, German is plus

Additional Information:

Home office possibility, mobility bonus, flexible working time, fair compensation, opportunities for further trainings.

You can find more information about our benefits at:
Bosch Culture and Benefits

Contact HR Department
Maximilian Repple

Tel:
I'm interested

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