Marketing Data Activation Lead

vor 1 Woche

Basel, Basel-Stadt, Schweiz Bayer Vollzeit

Marketing Data Activation Lead (f/m/d)

YOUR TSKS AND RESPONSIBILITIES

  • You shape and lead the Marketing Data Activation strategy at global level working with respective digital marketing, IT & brand teams
  • You setup the roadmap from initial pilots with clear learning plan to scale execution
  • You create clear, simple, and persuasive narratives to influence Clevel executives driving business transformation through AI & data driven marketing activations
  • You orchestrate Data Activations in Marketing at global level (AI, ML, automation, Google Cloud, Safe Room, Trend Prediction, Campaign Optimization) with portfolio approach from handson ownership to coordination
  • You bring thought leadership to the Global Digital & Brand teams delivering transformative data driven marketing activations
  • You establish clear definition of success along with KPIs for the data driven marketing programs & setup the measurement framework capturing the business impact
  • You partner with the IT to shape the tech strategy and roadmap around data driven marketing plans
  • You lead and nurture the relationships with external partners that provide AI & data driven marketing services

WHO YOU ARE

  • You have completed a university degree (Bachelors
  • BA/BS) in the field of Business, Marketing, Engineering or similar disciplines (MBA is preferred)
  • You have many year's international experience within one or more of the following areas: Digital Marketing, AI & Data Activation in Marketing, Strategy Consultancy in relevant sectors
  • You bring experience in leading a matrixed, crossfunctional environment; actively collaborating and building rapport with a broad set of stakeholders
  • You are a skilful communicator with experience in influencing senior level executives by developing impactful narratives simplifying complex technical topics
  • You are an expert in managing enterprisewide transformative programs (e.g. strategic plan, new capability launch) from inception to deployment
  • You have an analytical mindset and measurement experience around digital marketing, impact of data.
  • You describe yourself as a passionate Selfstarter, questioning the statusquo and driving transformation with operational discipline.
  • You stay up to date on latest data driven marketing technologies (e.g. AI, LLM, Analytics, Prediction, Cloud, GA4)
  • You speak and write fluent English

YOUR APPLICATION

Location:

Switzerland :
Basel-City : Basel

Division:

Consumer Health

Reference Code:

799734

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