Junior CRM Data Scientist 100%
Vor 7 Tagen
Junior CRM Data Scientist 100%
Description
Together with CRM Manager, The Junior CRM Data Scientist (CRM & CI Executive) drives CRM strategy & company growth by leveraging full potential of consumer data. Bring analytic and technical expertise to support consumer-centric omnichannel journey in a multi-brand environment. Contribute into building personalized relationships with consumers by providing key data insights and trends, supporting market research initiatives, and enabling relevant personalized and targeted communications.
Responsibilities
·Work in partnership with CRM Manager to drive CRM strategy and enable faster and better decision-making process, based on the consumer insights, for a variety of brands
·Build consumer data expertise and own data quality, provide inputs and suggestions for data architecture improvements
·Master usage of CRM & marketing systems (Braze, CDP, BI & BO) combined with Data Science skills
·Generate actionable insights using machine learning models by working with consumer data from multiple data sources
·Assist and train internal teams to enable easier and faster usage of available data
·Analyze, recommend and create segments for consumer communication throughout different communication channels (e.g. E-mail, direct mail, SMS, paid media, etc.)
·Support personalization tactics by developing data scripts for automated marketing campaigns
·Gathers and analyzes complex datasets across various platforms to provide key insights on consumer behavior
·Produce & deliver CRM KPIs and CRM Campaign reports
·Update and maintain existing E-mail Marketing & Triggered Campaigns dashboards
·Support smart segmentation through the mix of channels: E-mail, SMS, IAM & Facebook
·Support with implementation of AI capabilities developed on CRM Systems
Qualifications
·2+ years of experience as a Data Consultant, Consumer Insight Specialist or Business Analyst
·University degree in a quantitative field of study e.g. economics, engineering, data science or marketing
·Experience in creating CRM reports
·Experience in working with Python
·Good understanding of data landscapes and data algorithms
·Expert proficiency Google Analytics
·Excellence in Excel
·Experience with integration of data from multiple data sources; ability to investigate and master new data sets quickly
·Fluency in English, German is a plus
·Strong plus having worked on Data Science projects
Qualifications What We Offer
If this sounds like an exciting opportunity for you, we are looking forward to receiving your application via our online tool. Please make sure to prepare a CV, a cover letter and hand in your references / diplomas (all documents in PDF format).
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