Commercial Campaign Manager

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Who we are

In a life without sound, our work provides meaning. As a leading provider of innovative hearing care solutions, we are not just a company that makes products: we are a team on a mission to help people enjoy the delight of hearing. To enable a life without limitations, we - through our core business brands Phonak, Unitron, Sennheiser, Advanced Bionics and AudioNova - develop, manufacture and distribute solutions that push the limits of technology and redefine the future of our industry.Commercial Campaign Manager

In this position you deliver global campaigns that result in profitable market share gains for our leading Hearing Instruments brand and support our Group Companies on local campaign planning and execution. You report directly to the Senior Director Commercial Marketing.

Your tasks

Global Campaign Management

End-to-end ownership for global commercial campaigns within the scope of leading Hearing Instrument brand's marketing plan - from campaign strategy through to evaluation Partner with global and local stakeholders across Marketing and Wholesale to define, create and deploy global campaigns, acting as business owner accountable for ultimate shape and success of campaignAct as primary global interface for campaign matters to local commercial teamsMonitor and manage, in close collaboration with local teams, campaign performance against pre-defined KPIs and drive local and global countermeasures if neededControl cost according to allocated campaign budget

Local Campaign Support

Counsel Group Companies on strategy and planning of local campaigns Ensure cross-country exchange of best practices

Your profile

University degree in Business Administration, Marketing or equivalent5+ years working in regional or global (commercial) marketing and/or sales function, of which 2+ years campaigning experience Hands-on experience in managing - from concept through to in-market execution - multi-country, multi-channel B2B and B2B2C marketing programs and campaignsExperience in campaign planning and brief creation, incl. segmentation and targeting, opportunity sizing and business case, as well as journey design and KPI definitionCommercial, strategic, and results-oriented mindset, with strong business acumenExperience working with and steering creative and digital experts (in-house and agency)Project management and influencing without formal authority in a complex matrix environmentLocal sales or marketing experience is a plusExperience in the hearing aid or medical industry is a plusExcellent English language skills; German and other languages is a plusAbility to travel

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