CRO MANAGER CDD 6 months

• Société : TAG Heuer
• Pays / Region : Suisse
• Ville : Eysins
• Secteur d'activités : Montres & Joaillerie
• Type de contrat : CDD
• Métier : Digital
• Expérience requise : Minimum 5 ans
• Référence : TAGH01694
• Date de publication : 17.04.2024

Since 1860, TAG Heuer has embodied the avant-garde, precision and bold style that have shaped the global history of the watch industry. From the first luxury connected watch in 2015 to the improvement of the oscillating pinion in 1887, innovation has always been part of our DNA. With 5 sites in Switzerland and over 15 subsidiaries worldwide, we are a company of 2,000 employees that operates like a 160-year-old start-up: a fast-paced, open environment, entrepreneurial spirit and team spirit #Time is for everyone, so is our company

To support its future projects TAG Heuer is looking for its future:

CRO MANAGER CDD 6 months (H/F)

The CRO PROJECT MANAGER (Conversion Rate Optimization) will analyze customer journeys in order to optimize conversions and micro-conversions on our TAGHEUER.COM website.

Your responsibilities:

• Manage CRO (Conversion Rate Optimization) strategy: increase the % of users who perform a desired action = making a purchase, filling in a form, booking an appointment...
• Measure and audit digital performance (especially the conversion funnel) and apply CRO best practices before implementing a more segmented, clustered, user-centric approach.
• Build & pilot AB tests roadmap while monitoring relevant KPIs determined in advance of launches (e.g. bounce rate, conversion rate, add to cart, etc.)
• Carry out analytical management of tests in progress.
• Measure performance achieved vs. expected, considering the confidence level of the test.
• Key contact of UX design team & customer experience tool referent

• 3 years of proven experience in a similar position or a position with conversion optimization as key goal & KPI.
• Hands-on knowledge of CONTENTSQUARE is required.
• Solid understanding of online retailing.
• Proven track record utilizing strong problem solving and analytical skills to understand business challenges and opportunities.
• Excellent time management skills with the ability to manage multiple tasks and assignments concurrently and deliver on commitments.
• Self-Starter with a positive attitude and ability to work under pressure in a challenging fast paced environment with tight deadlines.
• Willingness to contribute to building a positive team spirit.
• English & French language required.