Senior Manager, Brand Marketing

vor 2 Wochen

Stabio, Schweiz VF Corporation Vollzeit

Napapijri is looking for an exceptional Senior Manager, Brand Marketing & Communication to join our Napapijri team based in Stabio, Switzerland.

For over 30 years, Napapijri has pioneered the future of fashion. From our Italian beginnings, innovating outdoor apparel in the shadow of Monte Bianco, to tackling nature’s most challenging environments on polar expeditions, our desire to lead the way is what makes us who we are. As a premium outdoor lifestyle brand, we provide an urban outdoor aesthetic combined with functionality and comfort for an eco-conscious consumer.          

Let’s Talk about the Role

Reporting into the Marketing Director and working with the Napa marketing team you will be responsible for tying together all the brand marketing and communications to ensure a consistent global brand identity, campaign and communication direction.

A fully involved role in all aspects of Napa responsible for creating the key brand stories and bringing them to life to the global consumer audience.

How You Will Make a Difference

  • Craft compelling messaging and narratives to effectively communicate Napapijri brand story, values, and product offerings to the target audience
  • Lead POE communications channels as PR, media (upper funnel), social media network in its calendar, contents, and contacts (agencies and talents)
  • Build strong relationships with key agencies and influencers to maximize brand exposure and foster strategic alliances.
  • Remain at the forefront of influencer marketing trends and emerging platforms; share knowledge on industry best practices internally.
  • Budget management on communications & media. Build annual brand paid media budget ensuring appropriate allocation to stories, that align with strategic vision
  • Lead the development of brand & communications briefs for internal teams & external agencies that meet business objective tools, brand positioning and techniques across all the consumer touchpoints
  • Partner with senior management and marketing peers to determine brand bespoke campaigns for each product and marketing initiative
  • Lead media plan
  • Lead marketing calendar
  • Lead the communications plans in all markets
  • Steer campaign creation from ideation through to launch, ensuring synergy with other marketing channels for uniform brand storytelling. Partner with both performance media team and marketplace marketing to align campaigns creativity and planning methodology.
  • Manage relationships with key media partners (e.g. Google, Meta, TikTok etc) and with the central VF digital team
  • Brief and lead of marketing agencies
  • Leverage and integrate consumer insights to develop and enhance consumer connection
  • Lead brand creative execution. Project manage all creative projects ensuring all timescales are met, and provide the head of department with a rolling project calendar.
  • Content, production & asset creation (ATL focus). Brand experiences & activations. Collaborate with product/design to build season inspiration/theme. Manage all creative project briefs and negotiation processes with internal and external suppliers.
  • Manage and monitor production budget

Skills for Success

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Minimum of 7 years of experience in marketing, preferably within the industry.
  • Track record demonstrating nuanced negotiation acumen, expertise in social media management specific to our brand industry as well as strong history within influencer marketing roles
  • Proven track record of successful marketing campaigns, events, and initiatives.
  • Strong understanding of the market landscape and consumer behaviour.
  • Excellent communication, presentation, and interpersonal skills.
  • Ability to work independently and thrive in a fast-paced, entrepreneurial environment.
  • Proficiency in English language.
  • Exceptional organizational and multitasking abilities.
  • Ability to manage multiple projects and meet deadlines.
  • Strong analytical and strategic thinking skills.
  • Team player
  • Creative thinker with a proactive approach to problem-solving.
  • Strong attention to detail.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

  • A supportive feedback-based culture where respect and integrity guide us in what we do
  • An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
  • Be part of an iconic lifestyle brand in a multi brand, multi countries organization
  • On site gym offering health and well-being initiatives
  • A discount card with 50% on all VF brands
  • Break out areas offering complimentary hot drinks

Free to Be, Inclusion & Diversity 

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

If you like what you have read and want to join our team then we would like to hear from you

  • Senior Manager, Brand Marketing

    Vor 5 Tagen

    Stabio, Tessin, Schweiz VF Corporation Vollzeit

    Napapijri is looking for an exceptional Senior Manager, Brand Marketing & Communication to join our Napapijri team based in Stabio, Switzerland. For over 30 years, Napapijri has pioneered the future of fashion. From our Italian beginnings, innovating outdoor apparel in the shadow of Monte Bianco, to tackling nature's most challenging environments on...

  • Senior Manager, Brand Marketing

    Vor 5 Tagen

    Stabio, Tessin, Schweiz VF Corporation Vollzeit

    Napapijri is looking for an exceptional Senior Manager, Brand Marketing & Communication to join our Napapijri team based in Stabio, Switzerland.For over 30 years, Napapijri has pioneered the future of fashion. From our Italian beginnings, innovating outdoor apparel in the shadow of Monte Bianco, to tackling nature's most challenging environments on polar...

  • Senior Manager, Brand Marketing

    vor 2 Wochen

    Stabio, Tessin, Schweiz VF Corporation Vollzeit

    Napapijri is looking for an exceptional Senior Manager, Brand Marketing & Communication to join our Napapijri team based in Stabio, Switzerland.For over 30 years, Napapijri has pioneered the future of fashion. From our Italian beginnings, innovating outdoor apparel in the shadow of Monte Bianco, to tackling nature's most challenging environments on polar...

  • Senior Manager, Brand Marketing

    Vor 5 Tagen

    Stabio, Tessin, Schweiz VF Corporation Vollzeit

    Napapijri is looking for an exceptional Senior Manager, Brand Marketing & Communication to join our Napapijri team based in Stabio, Switzerland.For over 30 years, Napapijri has pioneered the future of fashion. From our Italian beginnings, innovating outdoor apparel in the shadow of Monte Bianco, to tackling nature's most challenging environments on polar...

  • Senior Manager, Brand Marketing

    vor 2 Wochen

    Stabio, Tessin, Schweiz VF Corporation Vollzeit

    Napapijri is looking for an exceptional Senior Manager, Brand Marketing & Communication to join our Napapijri team based in Stabio, Switzerland.For over 30 years, Napapijri has pioneered the future of fashion. From our Italian beginnings, innovating outdoor apparel in the shadow of Monte Bianco, to tackling nature's most challenging environments on polar...

  • Senior Manager, Brand Marketing Planning and Operations

    Vor 5 Tagen

    Stabio, Tessin, Schweiz VF Corporation Vollzeit

    Timberland EMEA is looking for an exceptional Senior Manager, Brand Marketing Planning and Operations to join our Marketing team based in Stabio, Switzerland.Founded in 1973, Timberland is a global outdoor lifestyle brand. Best known for its original yellow boot designed for the harsh elements of New England, Timberland today offers a full range of footwear,...

  • Senior Manager, Brand Marketing Planning and Operations

    vor 3 Wochen

    Stabio, Tessin, Schweiz VF Corporation Vollzeit

    Timberland EMEA is looking for an exceptional Senior Manager, Brand Marketing Planning and Operations to join our Marketing team based in Stabio, Switzerland.Founded in 1973, Timberland is a global outdoor lifestyle brand. Best known for its original yellow boot designed for the harsh elements of New England, Timberland today offers a full range of footwear,...

  • Senior Manager, Brand Marketing Planning and Operations

    vor 4 Wochen

    Stabio, Schweiz VF Corporation Vollzeit

    Timberland EMEA is looking for an exceptional Senior Manager, Brand Marketing Planning and Operations to join our Marketing team based in Stabio, Switzerland. Founded in 1973, Timberland® is a global outdoor lifestyle brand. Best known for its original yellow boot designed for the harsh elements of New England, Timberland today offers a full range of...

  • Senior Manager, Brand Marketing Planning and Operations

    vor 3 Wochen

    Stabio, Schweiz VF Corporation Vollzeit

    Timberland EMEA is looking for an exceptional Senior Manager, Brand Marketing Planning and Operations to join our Marketing team based in Stabio, Switzerland. Founded in 1973, Timberland® is a global outdoor lifestyle brand. Best known for its original yellow boot designed for the harsh elements of New England, Timberland today offers a full range of...

  • Brand Marketing Coordinator

    Vor 5 Tagen

    Stabio, Tessin, Schweiz The North Face Vollzeit

    Let's Talk about the RoleThe Brand Marketing Coordinator is a key role in supporting the creation and management of the brand and product campaigns, tools and content, to connect with consumers throughout the purchase funnel, from planning to execution. This role requires agility, organization, and composure under pressure. The objectives of this role is to...

  • Brand Marketing

    vor 4 Wochen

    Stabio, Schweiz DICKIES Vollzeit

    **DESCRIPTION**: Be a dreamer, make the difference! Join #VFInternship in our EMEA HQ in Stabio, Switzerland. VF EMEA Internship Program is a 12 month journey aim to develop and boost future talents on their early career path. As we are in the business of unleashing human potential, driven by the ideas, energy, and commitment of our people, you can expect a...

  • Brand Marketing Coordinator

    vor 4 Wochen

    Stabio, Schweiz The North Face Vollzeit

    Let’s Talk about the Role The Brand Marketing Coordinator is a key role in supporting the creation and management of the brand and product campaigns, tools and content, to connect with consumers throughout the purchase funnel, from planning to execution. This role requires agility, organization, and composure under pressure. The objectives of this role is...

  • Marketing Manager

    vor 1 Woche

    Stabio, Schweiz Altra Running Vollzeit

    Hey There! We’re seeking the EMEA Marketing Manager to join ALTRA team in Stabio, Switzerland and lead the communication and messaging for one of the fastest growing running brand in the industry. Are you a passionate runner? Does having a natural way of life matter to you? Are you purpose led? Do you challenge the status quo? Always asking questions and...

  • Marketing Manager

    Vor 6 Tagen

    Stabio, Schweiz Altra Running Vollzeit

    Hey There! We’re seeking the EMEA Marketing Manager to join ALTRA team in Stabio, Switzerland and lead the communication and messaging for one of the fastest growing running brand in the industry. Are you a passionate runner? Does having a natural way of life matter to you? Are you purpose led? Do you challenge the status quo? Always asking questions and...

  • Marketing Manager – ALTRA EMEA

    vor 1 Monat

    Stabio, Tessin, Schweiz VF Corporation Vollzeit

    Hey ThereWe're seeking the EMEA Marketing Manager to join ALTRA team in Stabio, Switzerland and lead the communication and messaging for one of the fastest growing running brand in the industry.Are you a passionate runner? Does having a natural way of life matter to you? Are you purpose led? Do you challenge the status quo? Always asking questions and...

  • Marketing Manager – ALTRA EMEA

    vor 3 Wochen

    Stabio, Tessin, Schweiz VF Corporation Vollzeit

    Hey ThereWe're seeking the EMEA Marketing Manager to join ALTRA team in Stabio, Switzerland and lead the communication and messaging for one of the fastest growing running brand in the industry.Are you a passionate runner? Does having a natural way of life matter to you? Are you purpose led? Do you challenge the status quo? Always asking questions and...

  • Senior Manager, Merchandising

    Vor 5 Tagen

    Stabio, Tessin, Schweiz VF International Sagl Vollzeit

    Napapijri is looking for an exceptional Senior Merchandising Manager to join our Napapijri team based in Stabio, Switzerland.For over 30 years, Napapijri has pioneered the future of fashion. From our Italian beginnings, innovating outdoor apparel in the shadow of Monte Bianco, to tackling nature's most challenging environments on polar expeditions, our...

  • Senior Manager, Merchandising

    vor 3 Wochen

    Stabio, Tessin, Schweiz VF International Sagl Vollzeit

    Napapijri is looking for an exceptional Senior Merchandising Manager to join our Napapijri team based in Stabio, Switzerland.For over 30 years, Napapijri has pioneered the future of fashion. From our Italian beginnings, innovating outdoor apparel in the shadow of Monte Bianco, to tackling nature's most challenging environments on polar expeditions, our...

  • Global Marketing Manager

    Vor 5 Tagen

    Stabio, Tessin, Schweiz Sidler - SA Vollzeit

    For our exclusive and innovative client based in Ticino, we are looking for a:GLOBAL MARKETING MANAGER / MENDRISIO- Duties and Responsibilities:_ Collaborate closely with the product and commercial teams, in order to translate trends, sales analysis and consumer insights into consumer relevant strategies and specific brand plans to fuel the growth year on...

  • Global Marketing Manager

    vor 4 Wochen

    Stabio, Schweiz Sidler - SA Vollzeit

    For our exclusive and innovative client based in Ticino, we are looking for a: **GLOBAL MARKETING MANAGER / MENDRISIO** - **Duties and Responsibilities**:_ - Collaborate closely with the product and commercial teams, in order to translate trends, sales analysis and consumer insights into consumer relevant strategies and specific brand plans to fuel the...