Marketing Business Specialist

vor 1 Monat

PrillyFlorisCH, Schweiz SICPA SA Vollzeit

To strengthen our Marketing department, we are looking for a:

 

MARKETING BUSINESS SPECIALIST

Role

 

  • Developing and implementing digital marketing strategies to target B2B audiences, drive lead generation, and increase brand awareness
  • Collaborating with cross-functional teams to define and refine our brand positioning, key messages, and storytelling approach
  • Creating compelling marketing materials, including videos, brochures, and presentations, to effectively communicate our value proposition and key messages
  • Working closely with external agencies and internal marketing operations teams to execute marketing campaigns and initiatives with excellence
  • Utilizing Adobe Creative Suite to design and produce high-quality marketing collateral
  • Identifying opportunities to increase brand awareness and lead generation through innovative marketing tactics and channels
  • Preparing and coordinating team participation at conferences, including booth setup, promotional materials, and attendee engagement
  • Analyzing market trends and competitive landscape to identify opportunities for differentiation and growth
  • Measuring and analyzing the performance of digital marketing campaigns using analytics tools to optimize results and drive continuous improvement
  • Staying up-to-date with the latest digital marketing trends and technologies to ensure our strategies remain innovative and effective

 

 

PROFILE

 

  • Bachelor's degree in Marketing, Communications, Business Administration, or related field
  • 2-5 years of experience in digital marketing for B2B companies, with a track record of driving measurable results
  • Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies
  • Excellent storytelling and communication skills, with the ability to craft compelling narratives that resonate with target audiences
  • Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, is essential
  • Experience working with external agencies and managing collaborative projects with internal teams
  • Familiarity with marketing automation platforms and CRM systems is a plus
  • Fluency in English, French is a plus

 

 

JOIN US

 

  • Our success comes from our highly skilled and talented employees
  • Respectful entrepreneurship and long-term vision are key for success
  • Our people contribute to a more secure world
  • Diversity at all levels of an organisation is a strength

 

 

 

 

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